Marketing Officer at a Reputable Company

Marketing Strategy and Planning

• Develop and implement effective marketing strategies aligned with the Company's business objectives.
• Develop annual and periodic marketing plans, campaigns and activities.
• Identify opportunities to increase brand awareness and strengthen the Company's market position.
• Support the development of marketing budgets and monitor expenditure against approved plans.
• Conduct periodic reviews of marketing activities and recommend improvements.

Market Research and Business Intelligence

• Conduct market research to understand customer needs, industry trends and market opportunities.
• Monitor competitors and analyse their products, services, pricing, positioning and marketing activities.
• Identify emerging opportunities within the power, energy and industrial sectors.
• Prepare market intelligence reports and provide actionable recommendations to Management.
• Maintain an up-to-date database of existing and prospective customers.

Lead Generation and Customer Development

• Generate and qualify leads from identified target markets.
• Develop and maintain relationships with prospective and existing customers.
• Support the conversion of qualified leads into business opportunities.
• Work closely with the Commercial/Business Development team to follow up on prospects and opportunities.
• Participate in customer meetings, presentations, exhibitions and business development activities.
• Maintain appropriate records of leads, customer interactions and business opportunities.

Digital Marketing and Social Media

• Manage the Company's digital marketing activities and social media platforms.
• Develop engaging and professional content for the Company's website, social media and other digital channels.
• Plan and execute digital marketing campaigns.
• Monitor digital engagement, traffic, leads and campaign performance.
• Use digital marketing analytics to assess campaign effectiveness and recommend improvements.
• Ensure that all digital communications are consistent with the Company's corporate identity and brand standards.

Brand Management and Corporate Communications

• Support the development and consistent implementation of the Company's brand identity.
• Prepare marketing materials, presentations, brochures, corporate profiles and promotional content.
• Ensure consistency in the Company's messaging across marketing and communication channels.
• Support corporate events, stakeholder engagements, exhibitions and industry events.
• Coordinate with external vendors, designers, media agencies and other marketing service providers where required.

Campaign and Event Management

• Plan and coordinate marketing campaigns, promotional activities and corporate events.
• Support participation in industry conferences, exhibitions, trade fairs and stakeholder events.
• Coordinate logistics and promotional materials for marketing events.
• Evaluate the effectiveness and return on investment of campaigns and events.

Reporting and Performance Monitoring

• Track and report on marketing activities, campaigns, leads and customer engagement.
• Prepare periodic marketing performance reports for Management.
• Monitor key marketing performance indicators and identify areas requiring improvement.
• Provide recommendations based on marketing data, customer feedback and market trends.

Cross-Functional Collaboration

• Work closely with Commercial, Business Development, Operations, Finance, HR and other departments to support business objectives.
• Collaborate with technical teams to develop accurate and commercially relevant communication materials.
• Support business development initiatives that enhance the Company's market presence and revenue potential.

Performance in this role may be assessed against the following:

• Number and quality of qualified leads generated.
• Lead-to-customer conversion rate.
• Growth in brand awareness and market visibility.
• Digital engagement and social media performance.
• Website traffic and digital lead generation.
• Number and effectiveness of marketing campaigns executed.
• Customer acquisition and retention support.
• Quality and timeliness of market intelligence reports.
• Customer and stakeholder engagement.
• Marketing expenditure efficiency and return on investment.
• Quality and consistency of marketing materials and corporate communications.
• Contribution to overall commercial/business development objectives.

• Minimum of
  2–4 years' relevant marketing experience
  .
• Experience in the
  energy, power, industrial, engineering or related sector
  will be an advantage.
• Demonstrable experience in digital marketing, social media management, content development and campaign execution.
• Experience in lead generation, customer engagement and market research.
• Experience supporting events, exhibitions and corporate marketing activities is desirable.

Technical Skills

• Strong understanding of marketing principles and strategies.
• Digital marketing and social media management.
• Market research and competitor analysis.
• Content development and copywriting.
• Marketing analytics and performance reporting.
• Brand management.
• Customer relationship management.
• Campaign and event management.
• Proficiency in Microsoft Office applications, particularly Word, Excel and PowerPoint.
• Knowledge of graphic design tools will be an advantage.

Behavioural Competencies

• Excellent written and verbal communication skills.
• Strong interpersonal and presentation skills.
• Commercial awareness and business acumen.
• Creativity and innovative thinking.
• Strong analytical and problem-solving ability.
• Results orientation.
• Good organisational and time-management skills.
• Attention to detail.
• Ability to work independently and as part of a team.
• Ability to build and maintain professional relationships.
• Professional integrity and confidentiality.

The successful candidate should be:

• Creative and proactive.
• Energetic and self-motivated.
• Customer-focused.
• Commercially minded.
• Analytical and data-driven.
• Adaptable and willing to learn.
• Professional in appearance and conduct.
• Comfortable working in a dynamic start-up/pre-operational environment.
• Passionate about the energy sector and business growth.