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Drinks.ng

Head of Modern Trade at Drinks.ng

Drinks.ng • Lagos • 0
Full Time BA/BSc/HND 10 years
Posted Mar 10, 2026
Sales / Marketing / Retail / Business Development&nbsp

Job Description

ROLE OVERVIEW

  • Own national Modern Trade (MT) growth and execution. Lead key account planning, negotiation within approved guardrails, in-store execution standards, and MT profitability. Success is measured by MT revenue growth, margin/terms compliance, on-shelf availability, planogram/visibility execution, dispute reduction, and collections/claims hygiene.

KEY RESPONSIBILITIES

Account strategy & growth

  • Build national account plans for key chains aligned to BU targets and category priorities.
  • Lead Joint Business Planning (JBP) and convert agreements into store-level execution.
  • Drive growth while protecting margin and trade spend effectiveness.

Commercial terms & governance

  • Negotiate trade terms and promos within guardrails; coordinate approvals with GM/Finance/Legal as required.
  • Maintain accurate price files, promo trackers, and rebate/claims documentation.
  • Reduce leakage through documentation discipline and timely dispute resolution.

Execution excellence (availability & merchandising)

  • Set and enforce merchandising standards: placement, visibility, and planogram compliance.
  • Partner with Planning/Imports and Logistics to improve service levels and reduce out-of-stocks/returns.
  • Ensure delivery scheduling and POD discipline across MT accounts.

Controls, reporting & people leadership

  • Support Internal Control checks on rebates/promo compliance; close remediation actions.
  • Provide structured MT performance reporting and insights for BU reviews.
  • Lead and coach KAM/KAE and merchandising teams with clear targets and routines.

PERSON REQUIREMENTS

Education

  • Bachelor’s degree in Business, Marketing, or related discipline.

Experience

  • 10+ years Modern Trade/Key Accounts experience, including negotiation and execution leadership.
  • Track record of delivering growth with disciplined terms, rebates/claims, and dispute management.

Behavioural

  • Commercially sharp, structured, and disciplined on controls.
  • Strong stakeholder management and negotiation presence.
  • Execution-focused leader who builds high-performing teams.

How to Apply

Interested candidates are invited to submit their resume and their portfolio detailing their relevant experience and achievements to 

Ready to apply?

Submit your application before the deadline.